Elijah Craig Bourbon is pleased to announce its third annual Old Fashioned Week, a ten-day celebration taking place from October 14-23 that invites discerning imbibers to raise a glass to a New Era of the classic cocktail, while also raising money for an invaluable cause. This year, Elijah Craig has pledged to donate $100,000 to the Southern Smoke Foundation, a national nonprofit organization that’s dedicated to providing emergency support and relief to those in the hospitality industry. Additionally, Elijah Craig’s parent company, Heaven Hill Brands, has committed an added $15,000 to Southern Smoke that will directly assist Hurricane Ian relief efforts.
Elijah Craig first launched Old Fashioned Week in 2020 as a means to uplift the hospitality community during a time of need. Now in its third year, Elijah Craig is proud to continue hosting Old Fashioned Week, donating a lifetime total of $315,000 to nonprofits which directly impact individuals in the food and beverage community.
“Old Fashioned Week was created in 2020 with two goals: support the hospitality industry at a critical moment of need and create ways for our community to remain connected at a time when we simply couldn’t meet for a drink,” said Max Stefka, Group Product Director at Heaven Hill. “Old Fashioned Week has truly become a nationwide movement with over three-thousand participating bars from every pocket of the country and every facet of the industry. We are grateful to everyone who has supported it and every patron who has raised an Old Fashioned to a great cause.”
From October 14-23, participants are invited to join in the celebration and toast to Elijah Craig Old Fashioned Week. As a commitment to partnering with the Southern Smoke Foundation, Elijah Craig pledges to:
- Donate $5 for each photo of an Elijah Craig Old Fashioned that’s uploaded to Instagram using the hashtag #oldfashionedweek and tagging @elijahcraig.
- Donate $1 for every online sweepstakes registration for the Elijah Craig Cocktail Courier Bar Kit, which features Elijah Craig Old Fashioned syrup and a premium stir set. The Old Fashioned Week Sweepstakes photo contest and online registration can be accessed via social media and www.old fashioned week.com.
Additionally, during Old Fashioned Week, more than 3,000 bars across the country will be offering a riff (or two or three…) of the Elijah Craig Old Fashioned, showing their support for the celebration. Guests are invited to use Old Fashioned Week’s “Find A Bar” tool [www.oldfashionedweek.com/find-bars] to locate participating bars in their neck of the woods and partake in the festivities. FIND NEW ORLEANS BARS HERE!
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